Runners, cyclists, triathletes, ultra. Anyone whose sport is measured in hours.
Procaffeinated is paying five athletes to build the rituals that define a category.
Runners, cyclists, triathletes, ultra. Anyone whose sport is measured in hours.
Drivers and riders. Sustained focus under load. Caffeine as a precision tool.
Lifters, throwers, climbers. Power output, recovery, the long arc of a season.
Artists, writers, builders for whom craft is the discipline. Output over hype.
A discipline we have not thought of yet. Surprise us.
£TK annual retainer. Paid quarterly, no strings on output beyond what's in the agreement.
Royalty on your Ritual — TK% of every subscription routed through it, for the life of the cohort.
A full kit drop and the gear you need to do the work properly.
Content support: a producer, an editor, a photographer when it matters.
Founder status on the app for life. The badge stays after the term ends.
One signature Ritual, built with our team. It lives inside the app and carries your name.
Four pieces of content per quarter. Long, short, written, filmed — your call, but the bar is real.
Three public appearances or content collabs across the twelve months.
Honest representation of how you use caffeine. No hiding it. No overstating it. Specifics.
You are actively competing or operating at a serious level in your discipline.
You have a point of view. An existing audience is optional. An opinion is not.
You are willing to be measured publicly.
Not influencers.
Not casual users.
Not anyone who needs caffeine to be the whole personality.
Built Procaffeinated. Reads every application first.
Endurance. Announced with the cohort.
Motorsport. Announced with the cohort.
Performance science. Announced with the cohort.
One form. No accounts, no logins. We read every one.